YOUR 
PARTNER
IN PROFIT
& GROWTH
HI, I’M RUSSELL CUMMINGS. I HELP SUCCESSFUL BUSINESSES INCREASE SALES, CREATE BETTER MARKETING AND GROW PROFITS IN LESS TIME AND WITH LESS STRESS!
About Shifft
Delivering quality business and executive coaching services.
If your business is already successful and you are looking to take you and your team to the next level, the Shifft is designed specifically for you.
Our Philosophy
The Shifft philosophy is simple.
Focusing on these 3 factors – STRATEGY, CAPABILITY, COMMITMENT – will significantly lift the performance of your team and your business.
Develop a Strategy
At Shifft, we believe that to improve performance, everything starts with a GREAT STRATEGY that enables us to differentiate our business in the market and to MEASURE OUR PERFORMANCE against the PLAN.
Build Capacity
To execute effectively, we need to ensure that we have the CAPABILITY TO DELIVER – resources, systems, people, infrastructure and capital.
Grow Commitment
Our people are critical to our success and we need to ensure that we have COMMITMENT to the strategy and the plan from Owners, Managers and the Team by engaging them in the process and by enhancing their skills, knowledge and behaviours.
Our Process
See how easy it is to get started with us.
Our services are not a “One Size fits all approach” and we will ensure that we understand you, your business and your goals and build a tailored program to meet your specific needs. It all starts with a simple call with Russ.
01. Quick Intro Call — Get clarity fast
02. Tailored Program Design — Built around your business
03. Onboarding & Setup — Set up for success
04. Initial Planning Session — A clear plan to move forward
05. Coaching & Development Rhythm — Progress every week
06. Review & Results — Measure what matters
Transparent Pricing Option that fit your Business
With over 40 years’ experience advising and coaching businesses, we know that one size doesn’t fit all. Our programs are tailored to your stage of growth and leadership needs, with clear, fixed pricing and no lock-in contracts.
Solopreneur Coaching
Best for business owners seeking focus and accountability.- Annual planning session + quarterly updates
- Monthly 1–2 hr 121 coaching sessions
- Weekly Momentum Calls – 15 minutes
- Access to 2-4 Learning Sprints and/or Mastermind Groups per year
- Access to our online Resource Centre with over 150+ tools, 25 online courses and an individual coaching platform
- Access to a Business Coach with over 40 years hands-on experience working with business owners like you
- Result: Clarity, structure, and measurable growth.
Multi-owner SME Coaching
Best for businesses with more than one owner.- Annual planning session + quarterly updates
- Monthly 1–2 hr 121 coaching sessions
- Weekly Momentum Calls – 15 minutes
- Access to 2-4 Learning Sprints and/or Mastermind Groups per year
- Access to our online Resource Centre with over 150+ tools, 25 online courses and an individual coaching platform
- Access to a Business Coach with over 40 years hands-on experience working with business owners like you
- Note: First 2 owners are included then add $1,000/mo per additional Owner or Executive.
- Result: Alignment, stronger teamwork, and sustainable growth.
Executive Coaching
Best for executives and managers in SMEs.- Monthly to six-weekly 121 coaching sessions: 1-2 hour duration
- Weekly or fortnightly Momentum Calls
- Access to 2-4 Learning Sprints and/or Mastermind Groups per year
- Access to our online Resource Centre with over 150+ tools, 25 online courses and an individual coaching platform
- Access to a Business Coach with over 40 years hands-on experience working with business owners like you
- Note: First 2 Execs at $1500/mo with additional execs added at $1,000/mo + GST each.
- Result: Confident leaders who deliver stronger business results.
Testimonials
I have worked with Russell for approximately 2 years now in one-on-one to group Strategic Planning sessions. During this time, I have always found Russell to have an approach that gets the most out of each session for most, if not all, participants. My business has now developed a whole team approach to training with Russell assisting in providing the basis for most training sessions. From where I sit, I have always found Russell to be great value for money and someone who assists in delivering results.
John McLean, CEO
Bundaberg Brewed Drinks
The suggestions and methods Russell gave us turned to gold. The result – $20,000 worth of new business signed off by the client. That’s not something I would have done at that level previously. A great result!
Geoff Knox
One 2 One NZ Ltd
Russell has and is involved with similar networking groups and at all times he displays an enthusiasm and passion for what he does. He often offers business owners an insight into what he does and ways in which he can help and ideas that they can implement to help themselves.
Dion Taylor
Bundaberg & District Chamber of Commerce
I have known Russell for a number of years through the Mindshop network and have both worked with him and hired him for work. Russell is a person of high integrity with a suite of tools that he uses but is not tied to – i.e. he does not come with a cookie cutter approach but seeks to really understand the problem and work through innovative solutions.
Paul Higgins
Emergent Futures Pty Ltd
Russell is one of those unique people whose passion for helping people achieve business success is sincere and honest and it is not about how big the paycheck is, it is all about the value he is giving. His background and knowledge in his field of expertise is exceptional and I would highly recommend Russell as a Business Coach or Consultant.
David Ligtenberg
Digital Marketing Consultant
Russell is a true professional in his consulting work. He uses highly effective methodologies tailored to the client situation and delivers quality work on time that has impact and creates business value. Many consultants claim they do this, but Russell actually does!
Brian Ramsay
Inovact Consulting Pty Ltd
Russell has been a positive force in mapping the direction for my company. He offers out-of-the-box solutions to save me time and money. I would recommend Russell for any medium-sized business to create a path of growth and be a sounding board for new opportunities for your market.
Jonathon Olsen
LJ Hooker Bundaberg
Our Clients
Frequently Asked Questions
1. What happens in a 1:1 coaching session?
Each coaching session runs for 1–2 hours and is focused on your most important strategic and operational issues. We’ll use proven frameworks and tools to help you solve challenges, set priorities and build confidence in your decisions.
2. What are Learning Sprints?
Learning Sprints are short, focused 6-8 week online programs (3–4 per year) designed to build capability in key areas such as leadership, execution and strategy. They combine structured content with practical exercises so you can apply what you learn straight away. They are a combination of online training, supported by weekly webinars and group calls to answer questions, build on content and engage with other business leaders.
3. How do the weekly Momentum Calls work?
Momentum calls are short (15 minutes), structured check-ins that keep you accountable to your priorities. They help maintain focus and ensure you’re making consistent progress week by week. They are weekly (or fortnightly) in cadence and are at a set time each week. This is all agreed with you in advance.
4. What is a Mastermind Groups?
A Mastermind Groups is a structured, peer-based coaching and accountability program for business leaders and owners who want to execute better, think clearer and perform at a higher level.
Each Mastermind Group runs for 12 months and brings together a small group of like-minded leaders (6 or more participants) to share insights, solve challenges and stay accountable.
5. What is involved in the Annual Planning Sessions and Quarterly Strategy Days?
6. How much time do I need to commit?
7. How does pricing work?
All services are provided on a fixed-price monthly retainer - payable monthly in advance. There are no long-term contracts — just two months’ notice if you choose to cancel.
8. Do I get access to tools and resources?
Yes. All clients have access to our online Resource Centre, which includes over 150 business tools, 25 online courses, and a dedicated coaching platform.
9. How do you track progress?
We set up a simple dashboard at the start of your program and use a traffic-light system to measure progress against your plans. This makes it easy to see what’s on track, what needs attention and where to focus next.
10. Who is Shifft best suited for?
We work mainly with business owners, executives and leadership teams in privately-owned and family businesses. While industries vary, the common thread is ambition for growth, profitability, clarity and stronger leadership.
Resources For You
Over 40 years of consulting and coaching, Russ has built a wealth of information and tools that he has transformed into books, blogs, webinar, videos, training sprints and mastermind. Click on the icons below to explore all resources.
Books & Journals
Blogs & Insights
Webinars
Online Training
Learning Sprints
