YOUR 
PARTNER
IN PROFIT
HI, I’M RUSSELL CUMMINGS. I HELP SUCCESSFUL BUSINESSES INCREASE SALES, CREATE BETTER MARKETING AND GROW PROFITS IN LESS TIME AND WITH LESS STRESS!
& GROWTH
About Shifft
Delivering quality business coaching, advisory and mentoring services.
Led by Russell Cummings, Shifft delivers quality business coaching, advisory and mentoring services to dynamic family and privately-owned businesses using a powerful 3-phase program to drive business success.
If your business is already successful and you are looking to take you and your team to the next level, then Shifft is designed specifically for you.
Our Philosophy
The Shifft philosophy is simple.
Focusing on these 3 factors – STRATEGY, CAPABILITY, COMMITMENT – will significantly lift the performance of your team and your business.
Develop a Strategy
At Shifft, we believe that to improve performance, everything starts with a GREAT STRATEGY that enables us to differentiate our business in the market and to MEASURE OUR PERFORMANCE against the PLAN.
Build Capacity
To execute effectively, we need to ensure that we have the CAPABILITY TO DELIVER – resources, systems, people, infrastructure and capital.
Grow Commitment
Our people are critical to our success and we need to ensure that we have COMMITMENT to the strategy and the plan from Owners, Managers and the Team by engaging them in the process and by enhancing their skills, knowledge and behaviours.
Resources For You
90-Day Contact Program
Our 90-Day Contact Program is a simple, effective methodology for maintaining current clients and building relationships with prospects and referral sources.
Simple Sales Skills Course
Are you a small business owner looking to grow your sales but not sure where to start? Look no further than our Sales for Growth five-part video training program.
Marketing for Growth Program
Are you a small business owner looking to grow your business but struggling with your marketing strategy? Look no further than our Marketing for Growth six-part video training program.
Testimonials
I have worked with Russell for approximately 2 years now in one-on-one to group Strategic Planning sessions. During this time, I have always found Russell to have an approach that gets the most out of each session for most, if not all, participants. My business has now developed a whole team approach to training with Russell assisting in providing the basis for most training sessions. From where I sit, I have always found Russell to be great value for money and someone who assists in delivering results.
John McLean, CEO
Bundaberg Brewed Drinks
The suggestions and methods Russell gave us turned to gold. The result – $20,000 worth of new business signed off by the client. That’s not something I would have done at that level previously. A great result!
Geoff Knox
One 2 One NZ Ltd
Russell has and is involved with similar networking groups and at all times he displays an enthusiasm and passion for what he does. He often offers business owners an insight into what he does and ways in which he can help and ideas that they can implement to help themselves.
Dion Taylor
Bundaberg & District Chamber of Commerce
I have known Russell for a number of years through the Mindshop network and have both worked with him and hired him for work. Russell is a person of high integrity with a suite of tools that he uses but is not tied to – i.e. he does not come with a cookie cutter approach but seeks to really understand the problem and work through innovative solutions.
Paul Higgins
Emergent Futures Pty Ltd
Russell is one of those unique people whose passion for helping people achieve business success is sincere and honest and it is not about how big the paycheck is, it is all about the value he is giving. His background and knowledge in his field of expertise is exceptional and I would highly recommend Russell as a Business Coach or Consultant.
David Ligtenberg
Digital Marketing Consultant
Russell is a true professional in his consulting work. He uses highly effective methodologies tailored to the client situation and delivers quality work on time that has impact and creates business value. Many consultants claim they do this, but Russell actually does!
Brian Ramsay
Inovact Consulting Pty Ltd
Russell has been a positive force in mapping the direction for my company. He offers out-of-the-box solutions to save me time and money. I would recommend Russell for any medium-sized business to create a path of growth and be a sounding board for new opportunities for your market.
Jonathon Olsen
LJ Hooker Bundaberg
