by James Atkins, Vantage Strategy & Marketing | Oct 23, 2014 | Business Tips
The one question you need to be able to truly answer… “Why would someone buy from me and not the person down the road?” Easy to ask, difficult to answer. Put another way, are you clear on what makes you special? How would you describe your competitive advantage (CA)?...
by James Atkins, Vantage Strategy & Marketing | Apr 14, 2014 | Business Tips
One way not to go to unlock innovation is to hold a brainstorm! Or at least to turn up with butchers paper, pens and little else! You need stimuli and a process to gain insight and inspiration. You need always to be on the look out – innovation happens all around you...
by James Atkins, Vantage Strategy & Marketing | Feb 20, 2014 | Business Tips, Marketing
This is a conversation I often have with clients. Many businesses take a really narrow view – ‘it’s what we put on our web, print on our brochures or broadcast via our ads’. Effectively what they push out in the hope it will hit their target customer and get them to...
by James Atkins, Vantage Strategy & Marketing | Jan 29, 2014 | Business Tips
With over 3,000 commercial messages served up to an individual every day it’s no wonder people feel overwhelmed with choice. Add to that an economy under stress, and brands desperately trying to be heard, and you have a recipe for confusion and customer switch off....
