MARKETING FOR GROWTH
Video No. 1 – Key Marketing Concepts
This is the first chapter of our 6-Series Marketing for Growth program by Russell Cummings. In this video, we explore some important concepts in marketing and then focus on your target markets and competitive advantage.
Template Resources
Shifft Plan Marketing Template
Shifft Customer Avatar Template
Blog Resources
Is Your Marketing Effective?
Marketing is one of the most important and time-consuming activities of business owners as we all want the right image for our business and more of the right clients.
It’s the little things that matter
In many businesses, particularly in service businesses, clients often cannot tell whether you are any good at what you do – there are no benchmarks.
Webinar Resources
3 Simple Steps To Cut Through and Win Your Customer’s Heart
This short 30-minute webinar explains the importance of demonstrating to customers you care and believe about the same things.
Finding Your Sweet Spot of Marketing
In this short webinar, James Atkins explores how to develop and deliver content that truly adds value by identifying your marketing sweet spot.
Video Resources
Simple Marketing Plan
Target Market
Creating your Customer Avatar
