MARKETING FOR GROWTH
Video No. 2 – Product, Price and Distribution Strategies
The second chapter of our Marketing for Small Business video series, developed by Management Consultant and Business Coach, Russell Cummings, explores how to develop product, pricing and distribution strategies for your business.
Template Resources
Shifft Plan Marketing Template
Shifft Customer Avatar Template
Shifft Competitive Advantage Template
Shifft Product Surround Template
Blog Resources
Marketing Madness
In a recent blog, we discussed how we can make sure that marketing is effective for our business. This blog reiterates that while you need ensure the effectiveness of your Marketing, it is also crucial to ensure that it is effective all-year round.
Tailoring your Marketing to your Consumers
I recently posted about an interesting ad campaign from Canada using Porsches in a wealthy suburb in Toronto.
Marketing for Tough Times
What is Marketing? Marketing is a term used to define a whole range of functions within a business and is expressed in a whole range of contexts.
Webinar Resources
3 Simple Steps To Cut Through and Win Your Customer’s Heart
This short 30-minute webinar explains the importance of demonstrating to customers you care and believe about the same things.
Finding Your Sweet Spot of Marketing
In this short webinar, James Atkins explores how to develop and deliver content that truly adds value by identifying your marketing sweet spot.
Driving Marketing & Sales Activities in your Business
This webinar looks at 3 key elements for building marketing and sales activities in your business.
Video Resources
Simple Marketing Plan
Target Market
Promotional Planning
