by James Atkins, Vantage Strategy & Marketing | Apr 14, 2014 | Business Tips
One way not to go to unlock innovation is to hold a brainstorm! Or at least to turn up with butchers paper, pens and little else! You need stimuli and a process to gain insight and inspiration. You need always to be on the look out – innovation happens all around you...
by James Atkins, Vantage Strategy & Marketing | Jan 29, 2014 | Business Tips
With over 3,000 commercial messages served up to an individual every day it’s no wonder people feel overwhelmed with choice. Add to that an economy under stress, and brands desperately trying to be heard, and you have a recipe for confusion and customer switch off....
