BUSINESS WEBINARS
Welcome to Our Webinars Page
Led by Russell Cummings, a highly experienced business coach from Shifft, these live and on-demand webinars cover key topics such as strategic planning, operational efficiency, leadership development, and business growth. Each session is designed to equip you with the latest insights, proven strategies, and practical tools to help you navigate challenges and drive success.
Whether you’re an established business leader or looking to develop your skills, these webinars offer valuable knowledge to support informed decision-making and achieve measurable results.
Explore past sessions, register for upcoming events, and stay ahead with expert insights—your pathway to continuous growth starts here.
Upcoming Webinars
Build a Better 2026 with AI
Join Russ on Friday, 5 December for a fast-paced 60-minute session on using AI to sharpen your strategy and execution for 2026. Discover 13 powerful prompts to clarify your goals, align your team, and finish the year with focus.
What is a Webinar?
A webinar is simply a “Seminar” that is delivered via the internet. A presenter will deliver their presentation using visual media and audio so that you can “see and hear” the presentation. It is like watching a movie on your computer except that you can ask questions and send messages to other participants and/or the presenter.
Recording, Webinar Slides & Resources
Below is a list of past business webinars. You can find recordings of each webinar along with the resources used in them.
This webinar brings together all the resources, tools, and templates shared during the session — so you can turn your ideas into action and finish the year with clarity, control, and momentum.
In this Building Success Webinar, you’ll work alongside Russell Cummings, a leading business coach to reflect, strategise, and set clear priorities by developing a comprehensive roadmap for your business in 2025.
Q2 90-Day Planning
In this 90-Day Planning Webinar, you’ll work alongside Russell Cummings, a leading Australian business coach, to develop a personalised, strategic plan for Q2 2024 that you can implement immediately.
Maximise your Business Potential
Prepare to transform your aspirations into actionable plans with our exclusive 90-Day Planning Workshop, meticulously designed for owners and managers of family and privately owned businesses.
Time to Thrive
Do you have a clear plan for how your business will emerge from COVID19? Perhaps you’re planning to wait and see what happens.
Setting up for a successful 2020
This 45-minute webinar discusses 5 tips to set yourself up for success in 2020 and a structured program to build your 2020 Growth Plan.
Build a digital marketing strategy that works for your business
This webinar reviews the key elements of your digital strategy, explores the right platform for you.
To Export or not to Export? Growing an export market for your business
This webinar determines the right time for you to start exporting at scale and discusses how to prioritize.
The 3 biggest barriers to your success in 2018
This webinar identifies the 3 biggest barriers to future success and provides you with some clear strategies as well as some tools and resources to address these barriers.
Making the Most of 2017
This webinar explains how to take the time to plan your year while last year is still fresh in your mind.
How to find and leverage a Virtual Assistant (or two) in your business
This webinar explains how to create a simple process to find and manage Virtual Assistants in your business.
How to select an eco-system of powerful apps and tools
This webinar explains how to pick the right software and tools to drive Personal and Team productivity.
3 Simple Steps To Cut Through and Win Your Customer’s Heart
This short 30-minute webinar explains the importance of demonstrating to customers you care and believe about the same things.
Making the Most of a Year
In this webinar, Russell Cummings, Business Consultant, discusses effective principles on how to finish your year before you start to have the best year ever.
The 11th Commandment in Running a Successful Business
This short webinar highlights the key lessons for improving cashflow in your business.
Effective Methods of Attracting & Retaining Quality Team Members
This short webinar focuses on effective processes and key success factors for how to attract and retain quality team members in your business.
Horticulture 2020 Paper – Future trends for Australian Horticulture
This short 30-minute webinar highlights the key points from the recently launched Horticulture 2020 Paper by Russell.
Growth – How to Create and Manage it in your Business
This short 30-minute webinar explores the issues around growth and how these assist in defining your strategy.
What is your personal brand and how do you build it?
This short webinar explores the key elements of creating a “Personal Brand.” With more and more emphasis on the “individual” through social media, how you present yourself to the market matters.
Tips & tools to help get traction with execution of strategy
This interactive webinar explores setting up your strategy and plans for effective execution, and explores some simple tools and tips to help keep you accountable and improve your likelihood of achieving success.
Improving your Work/Life Balance
Many people struggle with the concept of Work/Life Balance. In this short webinar, Russell Cummings explores some of the key issues around Life Balance.
Finding Value in Your Value Proposition
How do you deliver value to your customers? By starting with what the customer needs rather than what you want to sell! This webinar explores how to unlock value for your customers and outline a few tools and tips to help you do that.
5 Tips for improving the productivity of your Meetings
The average manager spends about 20 hours per week in meetings and only 56% of them are productive.
Converting your Revenue Targets into Cash
In this short 30-minute webinar, Russell Cummings, Business Coach, explores how to set simple Revenue targets and then link them to your marketing and sales activities so that you have a process for conversion.
Finding Your Sweet Spot of Marketing
In this short webinar, James Atkins explores how to develop and deliver content that truly adds value by identifying your marketing sweet spot.
Can you predict the future? Using simple scenarios to plan your business
Russell illustrates a simple technique for using different scenarios to test and challenge your planning.
From Strategy To Execution
In this short webinar Greg Gunther, explains how to maximise the potential value of your strategies and take it from planning to execution.
Creating Business Models
In this short 30-minute webinar, Russell Cummings explains how to make the changes that can give you an edge on the competition and improve your competitive advantage.
Improving Your Productivity
In this short 30 minute webinar, Russell covers proven, simple tools, techniques and concepts that you can directly apply to become more productive in your day.
Industry Development – What is it and How it will benefit you?
In this webinar, we look at the fundamentals of the industry development process including industry structure.
7 Steps to Digital Marketing Success
This webinar covers the Shifft 7-Step Digital Marketing process and explores where you need to start your Digital.
Social Media and You – Understanding How Leverage it in your Business
This webinar covered a range of issues surrounding Social Media and how you use it in your business.
















































