by Russell Cummings | Oct 18, 2012 | Business Tips, Strategy, Technology
Using Your iPad To Make Presentation As part of my role as a Coach, I tend to deliver a range of tailored training programs for my clients. This usually involves a laptop computer, a presenter remote, a data projector and laptop speakers. However, since purchasing an...
by Russell Cummings | Sep 3, 2012 | Business Tips, Leadership, Marketing, People, Strategy
Wonder when you’d get the best results with your marketing strategies? Wonder no more – with a new insight by Simon Sinek called The Golden Circle, you are sure to inspire your consumers and persuade them to make the action you’ve been expecting from them. But...
by Russell Cummings | Aug 24, 2012 | Business Tips, Marketing, Process Improvement, Sales, Strategy, Technology
I recently posted about an interesting ad campaign from Canada using Porsches in a wealthy suburb in Toronto. Let’s expand on this concept of really understanding your target market and personalising your approach to them. In the video, the advertising agency...
by Russell Cummings | Apr 26, 2012 | Business Tips, People, Process Improvement, Strategy
The process of searching for a VA for your business is fairly easy (it worked well for me!) and is similar to recruiting an assistant locally. The only difference is that 100% of the process is done online – tests or surveys are conducted electronically and candidates...
by Russell Cummings | Apr 5, 2012 | Business Tips, People
If your business requires you to be on the road most of the time and/or you find yourself needing assistance to get secretarial and administrative things done then a Virtual Assistant (VA) is what you need. Why a VA? In this day and age where everything is mobile,...
by Russell Cummings | Feb 18, 2012 | Business Tips, Planning
In my latest blog, Planning for Success in 2012, I shared a simple process that can help you think about the importance of taking time to prepare and make a start for the New Year. If you’ve read that, I bet you’ve already planned and set new goals and objectives for...
