by Russell Cummings | Aug 24, 2012 | Business Tips, Marketing, Process Improvement, Sales, Strategy, Technology
I recently posted about an interesting ad campaign from Canada using Porsches in a wealthy suburb in Toronto. Let’s expand on this concept of really understanding your target market and personalising your approach to them. In the video, the advertising agency...
by Russell Cummings | Apr 26, 2012 | Business Tips, People, Process Improvement, Strategy
The process of searching for a VA for your business is fairly easy (it worked well for me!) and is similar to recruiting an assistant locally. The only difference is that 100% of the process is done online – tests or surveys are conducted electronically and candidates...
by Russell Cummings | Apr 5, 2012 | Business Tips, People
If your business requires you to be on the road most of the time and/or you find yourself needing assistance to get secretarial and administrative things done then a Virtual Assistant (VA) is what you need. Why a VA? In this day and age where everything is mobile,...
by Russell Cummings | Feb 18, 2012 | Business Tips, Planning
In my latest blog, Planning for Success in 2012, I shared a simple process that can help you think about the importance of taking time to prepare and make a start for the New Year. If you’ve read that, I bet you’ve already planned and set new goals and objectives for...
by Russell Cummings | Jan 24, 2012 | Business Tips, Planning
There’s no better way to start the year than by thinking about your plans for your business in 2012. With that said, I want to take you through a simple planning process that will help you make a start, and to help you get it going with a rush. The model we’re going...
by Russell Cummings | Oct 28, 2011 | Business Tips
Marketing has always played an important role in the success of businesses. It is one of the essential processes and is the major driver of future sales and profitability. But what does marketing really mean? Marketing is the process where businesses – whether...
