by James Atkins, Vantage Strategy & Marketing | Apr 14, 2014 | Business Tips
One way not to go to unlock innovation is to hold a brainstorm! Or at least to turn up with butchers paper, pens and little else! You need stimuli and a process to gain insight and inspiration. You need always to be on the look out – innovation happens all around you...
by Matt Heemstra – Cain Ellsworth & Co | Feb 27, 2014 | Business Tips
“People are tired of simple things. They want to be challenged.” – Umberto Eco I recently finished reading an interesting book called The Challenger Sale, by Matthew Dixon and Brent Adamson. I’m not big on reading book reviews disguised as blogs, so I’m not going to...
by James Atkins, Vantage Strategy & Marketing | Feb 20, 2014 | Business Tips, Marketing
This is a conversation I often have with clients. Many businesses take a really narrow view – ‘it’s what we put on our web, print on our brochures or broadcast via our ads’. Effectively what they push out in the hope it will hit their target customer and get them to...
by James Atkins, Vantage Strategy & Marketing | Jan 29, 2014 | Business Tips
With over 3,000 commercial messages served up to an individual every day it’s no wonder people feel overwhelmed with choice. Add to that an economy under stress, and brands desperately trying to be heard, and you have a recipe for confusion and customer switch off....
by Russell Cummings | Dec 6, 2013 | Business Tips
As I am essentially a “One Man Band” with some external support, I am always on the lookout for how I can use technology to improve my productivity. I’ve focused on some key areas that I know work for me: • Reduce travel • Reduce...
by Russell Cummings | Dec 6, 2013 | Business Tips
In our recent webinar, I highlighted some of the key tools and concepts that I use to manage my time. You can watch a short 3-minute summary here or watch the full 30-minute webinar and explore the resources. The key tools that we discussed relate to getting...
