by Russell Cummings | Aug 24, 2012 | Business Tips, Marketing, Process Improvement, Sales, Strategy, Technology
I recently posted about an interesting ad campaign from Canada using Porsches in a wealthy suburb in Toronto. Let’s expand on this concept of really understanding your target market and personalising your approach to them. In the video, the advertising agency...
by Russell Cummings | Apr 18, 2011 | Business Tips, Leadership, Marketing, People, Strategy
You know, I think that over the last few decades that “business” has lost the art of managing their people. (I say “business” because obviously there are some great managers out there – but, in general, management is a lost art!) We’ve managed to pull through the GFC...
by Russell Cummings | Jan 31, 2011 | Business Tips, Latest News, Marketing, Sales, Strategy, Technology
To Tweet or Not to Tweet Social networking has indeed changed the world. Since its introduction, this modern phenomenon, which is also referred to as social media, has provided a new and faster way for people to connect, interact and go about with their daily lives....
by Russell Cummings | Aug 8, 2010 | Business Tips, Finance, Marketing, Planning, Strategy
NEAT Analysis We have developed a simple methodology for looking at our marketing and business development options and have called it NEAT, which stands for: Number of Customers Efficiency % Average Sale $ Transaction frequency Now, N x E x A x T = Profit You can...
by Russell Cummings | Aug 7, 2010 | Business Tips, Marketing, Planning, Strategy
What is Marketing? Marketing is a term used to define a whole range of functions within a business and is expressed in a whole range of contexts. So exactly what is marketing? If we pare back the rhetoric, marketing is simply the strategies we employ to move our...
by Russell Cummings | Aug 6, 2010 | Business Tips, Marketing, People, Sales
For many businesses, the period of strong growth that has preceded the downturn, meant that sales skills and management did not get the attention that they deserved. As the economy slows, competition for scarce resources increases and sales are no back on the agenda...