by Russell Cummings | Aug 9, 2010 | Business Tips, Process Improvement, Strategy
The 3 Stages are illustrated in the diagram below. Stage 1: Structure Most people are aware the first stage in a business improvement process is to get the business structure right. The right structure means the right customers, the right products, the right...
by Russell Cummings | Aug 8, 2010 | Business Tips, Finance, Marketing, Planning, Strategy
NEAT Analysis We have developed a simple methodology for looking at our marketing and business development options and have called it NEAT, which stands for: Number of Customers Efficiency % Average Sale $ Transaction frequency Now, N x E x A x T = Profit You can...
by Russell Cummings | Aug 7, 2010 | Business Tips, Marketing, Planning, Strategy
What is Marketing? Marketing is a term used to define a whole range of functions within a business and is expressed in a whole range of contexts. So exactly what is marketing? If we pare back the rhetoric, marketing is simply the strategies we employ to move our...
by Russell Cummings | Jun 1, 2010 | Planning, Strategy
Panic now and avoid the rush! With a pending meltdown of the global financial system, a looming global recession, fuel and interest rate pressures and the day-to-day worries of managing a business – it’s no wonder that a whole heap of people are opting to...
