A six-week guided learning programme

FocusedExecution Learning Sprint

Regain control of your time, turn priorities into action and build an execution rhythm that works in the real world.

Knowing is not doing

Turn your priorities into progress

Most business owners and leaders are not short of ideas or ambition. The challenge is creating the focus, discipline and control to execute what matters while managing the demands of daily operations.

The Focused Execution Learning Sprint gives you a clear process, practical tools and a supportive rhythm. You will work through the Focused Execution framework and build a personal system that connects longer-term priorities with 90-day, monthly, weekly and daily action.

The goal is simple: less reactive busyness and more meaningful progress on the work that drives results.
Built in the real world

Practical experience, not theory

Focused Execution grew from a practical problem Russell Cummings had to solve in his own business. He was working more than 70 hours a week and carrying too much of the operational load himself.

By applying the principles in this programme Russ first reduced his working week to around 35 hours and then to fewer than 35 hours while doubling revenue. The change came from clearer priorities, disciplined planning and practical systems that created greater control.

Russ has since used these tools with clients who face the same challenge: important strategic work is pushed aside by daily demands and teams know what matters but struggle to execute it consistently.

70+ hoursRuss's starting working week
Under 35Hours a week after applying the system
DoubleThe revenue while reducing hours
The Focused Execution framework

A practical operating rhythm for getting the right things done

The Sprint is built around three connected disciplines. Together they help you choose the right work, protect the time to do it and stay in control of execution.

01

Focus

Clarify your priorities, identify the work that matters most and make deliberate choices about where your time goes.

02

Discipline

Build routines, focus blocks and execution habits that turn priorities into consistent action.

03

Control

Use a cascading planning and review system to stay visible, accountable and able to adjust.

What you will build

Your personal execution system

You will apply every concept to your real work. By the end of the Sprint you will have more than notes. You will have a repeatable way to plan, prioritise and execute.

✓
A productive mindset

Recognise the beliefs and patterns that keep leaders busy without moving important work forward.

✓
Clear strategic priorities

Identify your Big Rocks and use Must, Should and Could to make better choices.

✓
A 90-day execution plan

Translate strategy into a focused plan with clear outcomes, measures and milestones.

✓
Weekly and daily rhythms

Combine Strategic Musts with Operational Musts then plan focused action.

✓
Stronger execution habits

Use time blocking, focus sessions and simple routines to protect attention.

✓
Practical systems and tools

Choose useful software and AI support without adding more noise or complexity.

Live programme rhythm

Six weeks of learning, action and accountability

Six live events run across six weeks. All sessions begin at 12 pm Brisbane time. Short online modules and exercises are completed between sessions.

23 OctKick-off webinarFriday · Programme launch
30 OctGroup callFriday · Accountability 1
6 NovGroup callFriday · Accountability 2
13 NovMid-course webinarFriday · Review and reset
20 NovGroup callFriday · Accountability 3
27 NovFinal webinarFriday · Consolidation
Focused Execution book by Russell Cummings
What is included

Everything you need to apply the system

  • Focused Execution book and supporting resources
  • 90 Day Productivity Planning Journal
  • 12 short online training modules plus bonus content
  • Practical exercises, templates and implementation tools
  • Three live webinars with Russell Cummings
  • Three focused group accountability calls
  • Peer support and a Leader Board to maintain momentum
Your investment

Build capability that keeps paying back

Join individually or bring colleagues so you can build a shared language and stronger execution rhythm across your organisation.

Teams

$299 + GST each

For two or more people from the same organisation. Contact Russ for groups of more than five.

Register Your Team NOW!
Russell Cummings, founder of SHIFFT
Your facilitator

Russell Cummings

Russ is a business coach, author and founder of SHIFFT. Focused Execution is built from methods he has applied in his own business and refined through more than 40 years of work with business owners and leaders.

This is not theory. Russ has used this information for himself and with his clients.

Russ used these principles to move from working more than 70 hours a week to around 35 hours and then fewer than 35 hours while doubling revenue. He has also helped clients apply the same practical tools to clarify priorities, reduce overload and build stronger execution habits.

During the Sprint Russ will help you turn the ideas into your own operating rhythm so you leave with a system you have already begun to use.