by James Atkins, Vantage Strategy & Marketing | Feb 20, 2014 | Business Tips, Marketing
This is a conversation I often have with clients. Many businesses take a really narrow view – ‘it’s what we put on our web, print on our brochures or broadcast via our ads’. Effectively what they push out in the hope it will hit their target customer and get them to...
by James Atkins, Vantage Strategy & Marketing | Jan 29, 2014 | Business Tips
With over 3,000 commercial messages served up to an individual every day it’s no wonder people feel overwhelmed with choice. Add to that an economy under stress, and brands desperately trying to be heard, and you have a recipe for confusion and customer switch off....
by Russell Cummings | Dec 3, 2013 | Business Tips
With devices such as the iPhone and iPad taking homes, offices and almost all places by storm, browsing the web and connecting to sites like Facebook, Google+, Twitter is such an easy thing – making social media the newest and hottest technique for marketing. Most...
