by Russell Cummings | Aug 24, 2012 | Business Tips, Marketing, Process Improvement, Sales, Strategy, Technology
I recently posted about an interesting ad campaign from Canada using Porsches in a wealthy suburb in Toronto. Let’s expand on this concept of really understanding your target market and personalising your approach to them. In the video, the advertising agency...
by Russell Cummings | Apr 26, 2012 | Business Tips, People, Process Improvement, Strategy
The process of searching for a VA for your business is fairly easy (it worked well for me!) and is similar to recruiting an assistant locally. The only difference is that 100% of the process is done online – tests or surveys are conducted electronically and candidates...
by Russell Cummings | Apr 5, 2012 | Business Tips, People
If your business requires you to be on the road most of the time and/or you find yourself needing assistance to get secretarial and administrative things done then a Virtual Assistant (VA) is what you need. Why a VA? In this day and age where everything is mobile,...
by Russell Cummings | Feb 18, 2012 | Business Tips, Planning
In my latest blog, Planning for Success in 2012, I shared a simple process that can help you think about the importance of taking time to prepare and make a start for the New Year. If you’ve read that, I bet you’ve already planned and set new goals and objectives for...
by Russell Cummings | Jan 24, 2012 | Business Tips, Planning
There’s no better way to start the year than by thinking about your plans for your business in 2012. With that said, I want to take you through a simple planning process that will help you make a start, and to help you get it going with a rush. The model we’re going...
