by Russell Cummings | Aug 8, 2010 | Business Tips, Finance, Marketing, Planning, Strategy
NEAT Analysis We have developed a simple methodology for looking at our marketing and business development options and have called it NEAT, which stands for: Number of Customers Efficiency % Average Sale $ Transaction frequency Now, N x E x A x T = Profit You can...
by Russell Cummings | Aug 7, 2010 | Business Tips, Marketing, Planning, Strategy
What is Marketing? Marketing is a term used to define a whole range of functions within a business and is expressed in a whole range of contexts. So exactly what is marketing? If we pare back the rhetoric, marketing is simply the strategies we employ to move our...
by Russell Cummings | Aug 6, 2010 | Business Tips, Marketing, People, Sales
For many businesses, the period of strong growth that has preceded the downturn, meant that sales skills and management did not get the attention that they deserved. As the economy slows, competition for scarce resources increases and sales are no back on the agenda...
by Russell Cummings | Aug 5, 2010 | Business Tips, Leadership, People
The first list is from Warren Bennis, a professor of Business Administration at the University of Southern California and the best selling author of “On Becoming a Leader” and many other books on leadership. Warren Bennis’s Ingredients for Leadership...
by Russell Cummings | Aug 4, 2010 | Business Tips, People
How to build trust, initiative, responsibility and ownership Many people refuse to delegate to others because they feel it takes too much time and effort and they could do the job better themselves. But effectively delegating to others is perhaps the single most...
