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Marketing 4C’s – Moving from a Monologue to a Dialogue

Marketing 4C’s – Moving from a Monologue to a Dialogue

by James Atkins, Vantage Strategy & Marketing | Jan 29, 2014 | Business Tips

With over 3,000 commercial messages served up to an individual every day it’s no wonder people feel overwhelmed with choice. Add to that an economy under stress, and brands desperately trying to be heard, and you have a recipe for confusion and customer switch off....

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