![[Lessons Learnt] Sales and Networking](https://shifft.com.au/wp-content/uploads/tips-1080x675.jpg)
by Russell Cummings | Mar 9, 2024 | Marketing
Here’s part 2 of the Lessons Learnt series we kicked off recently. In this video are my 3 tips on Sales and Networking, which I’ve learned over 37 years in the industry. First one is that “Everybody needs to work on their Sales Skills.” The...
by admin | Feb 3, 2024 | Business Tips, Marketing
In a recent blog we discussed how we can make sure that marketing is effective for our business. This blog reiterates that while you need ensure the effectiveness of your Marketing, it is also crucial to ensure that it is effective all-year round. Businesses will...
by admin | Oct 29, 2015 | Business Tips, Leadership, Marketing
Change is a fundamental and common element to our business environment and this will continue to impact on the whole Australian economy for the next few years. As we have discussed previously, both the volume and rate of change are growing exponentially. Very few...
by James Atkins, Vantage Strategy & Marketing | Feb 20, 2014 | Business Tips, Marketing
This is a conversation I often have with clients. Many businesses take a really narrow view – ‘it’s what we put on our web, print on our brochures or broadcast via our ads’. Effectively what they push out in the hope it will hit their target customer and get them to...
by Russell Cummings | Nov 26, 2012 | Business Tips, Finance, Leadership, Marketing, People, Planning, Process Improvement, Sales, Strategy, Technology
The flipside of “success” is “failure” and it’s the latter that every business owner and manager strive hard to avoid. By definition, the term “business failure” refers to the cessation of a company’s operations following its inability to generate...
by Russell Cummings | Sep 3, 2012 | Business Tips, Leadership, Marketing, People, Strategy
Wonder when you’d get the best results with your marketing strategies? Wonder no more – with a new insight by Simon Sinek called The Golden Circle, you are sure to inspire your consumers and persuade them to make the action you’ve been expecting from them. But...
